"Beyond the Cleaning: A New Profit Center for Dental Practices
The most disruptive aspect of this technology may not be its chemistry, but its business model. The U.S. teeth whitening market is already a multi-billion dollar industry, valued at over $8.8 billion in 2023 and projected to grow steadily. However, in-office treatments have often been positioned as high-ticket, standalone services. BlancOne® seeks to change that by integrating whitening directly into the most common dental visit: the routine cleaning and check-up.
By reducing the treatment time to just 10 minutes, the system allows hygienists to offer whitening as an immediate, post-cleaning service. This creates an entirely new, high-margin revenue opportunity within appointments that are already on the books, fundamentally altering practice economics. Instead of requiring a separate, lengthy booking, it becomes an accessible upgrade, much like adding a conditioning treatment at a hair salon.
“Click+™ gives practices an opportunity to deliver an exceptional whitening experience in just 10 minutes, while creating an entirely new revenue opportunity within appointments they are already providing,” Sandi Wright, Found & CEO, noted. “It’s exactly the type of meaningful innovation we want to bring to our customers.”
This workflow integration empowers practices to increase case acceptance and differentiate themselves in a competitive market. For patients who were hesitant to commit the time or expense for a separate whitening appointment, the offer of a quick, affordable, and comfortable boost on the spot becomes far more appealing."
- Linda Coleman, BriefGlance Intellegence
